Your local car rental in Iceland.
Family-run since 2014, helping travellers discover Iceland with the right car and people who know the roads.
Norðurljós Car Rental began in 2014 with two cars, a small office near Keflavík, and a simple belief: renting a car in Iceland should be honest, easy and genuinely local.
More than a decade later we've welcomed over 120,000 travellers onto the Ring Road and beyond. We're still family-run, still based in Iceland, and still answer the phone ourselves when you call.
Our fleet is modern and meticulously maintained, our prices are transparent, and our advice is the kind you'd give a friend — because the best trips start with the right car and people who know the roads.
Why travellers choose us
Everything we do is built around an easy, honest rental.
Free cancellation
Plans change. Cancel free of charge up to 24 hours before pickup — no questions asked.
24/7 local support
Our Iceland-based team and roadside assistance are one call away, day or night.
Low, honest pricing
No booking fees and no surprises at the counter. The price you see is the price you pay.
Full insurance options
From gravel and sand to zero-excess cover, choose the protection that fits your trip.
Unlimited mileage
Drive the whole Ring Road and back. Every rental includes unlimited kilometres.
Free airport pickup
A complimentary shuttle meets you at Keflavík so your trip starts the moment you land.
12+
Years on the road
120k+
Happy travellers
4.8/5
Average rating
0%
Booking fees
Find us across Iceland
Pick up at the airport or in the city — one-way rentals welcome.
Keflavík Airport
KEF- Fuglavík 43, 230 Reykjanesbær
- +354 551 1115
- Open 24/7 · meet & greet shuttle
Reykjavík Downtown
RVK- Skógarhlíð 16, 105 Reykjavík
- +354 551 0085
- Daily 08:00–18:00
Akureyri
AEY- Tryggvabraut 12, 600 Akureyri
- +354 461 2000
- Daily 08:00–17:00